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In February 2020, retired businessman Alan Braithwaite, and his wife Pat, drove 5,600 Km in 34 days across India and back in a Morgan three-wheeler. The aim was to raise £200,000 for Goonj, an award-winning, India-based voluntary organisation that turns urban surplus into a powerful resource that rewards self-development of rural communities. The money will also fund academic research into the benefits of a ‘circular economy’ to communities in India and beyond.

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